10am - Noon: Best Practices in Email Marketing

Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!

The workshop will help you to:
Reach more people with your message
Create email campaigns that get results
Get your emails opened and read
Write compelling subject lines and copy
Interpret email campaign results
(open-rates, bounce-rates, click-thru rates, etc ...)

1- 3PM, Event Marketing with Constant Contact :  This informative workshop will discuss "Best Practices in Event Marketing"                   How to:  

• set up events, details, and registration processes  
• determine pricing and payment methods
• set up event landing pages and websites
• determine location and meeting venues
• promote your event(s) through flyers, advertisements, and e-mail marketing        

Register now for either session for only $25 or register for both for only $30 and receive a delicious boxed lunch from Randy Peters Catering & Event Planning.

Members and Non-Members are welcome to attend, but space is limited.