Placer Valley Tourism


Placer Valley Tourism

2204 Plaza Dr., Ste. 110
Rocklin, CA 95765 | map | directions
David Attaway David Attaway
(916) 773-5400 | fax: (916) 773-5403

Our Mission

Placer Valley Tourism's mission is to generate incremental room nights in hotels within PVT's geographic footprint . . . the cities of Roseville, Rocklin, and Lincoln, California. We recruit a wide variety of events, from corporate to athletic to performing arts activities to our area. We provide grants to some events, depending upon how many room nights they generate, and when they occur. Email Kim Summers for information on how to apply for a grant.

Our Purpose

The greater longterm purpose of Placer Valley Tourism is to advance the tourism industry in our region by advocating and assisting in the development of major tourism facilities and attractions, including large hotels, conference and convention space, sports tourism facilities, universities, major museums, and visual and performing arts facilities.

The Organization

South Placer Tourism, Inc., doing business as Placer Valley Tourism (PVT), is a Business Improvement District (BID), incorporated in 2004 by the City of Roseville under provisions in the California Streets and Highways Code Section 36500-36504, which is known as the "Parking and Business Improvement Law of 1989". The organization is classified for tax purposes as a 501(c)6.

The geographic footprint of PVT consists of the three cities of Roseville, Rocklin, and Lincoln, California. PVT exists to market the three-city region as a tourism destination in order to generate incremental room nights in hotels in the cities.

Each hotel property within the footprint pays an assessment into the BID for each paid room night in the respective hotel. In Roseville, the assessment is $1.50 per each room night. In Rocklin and Lincoln, the assessment is $1.00 per each room night. 2011 Annual Report

Our monthly committee agendas for Events Committees, Executive Committees and Board Meetings can be found at the bottom of this page.

Member Since: 2004
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 (Date: 1/22/2018)
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